Creative Cadence
Design for lone marketers
crowncampus_website_iMac.jpg

Vysiion Crown Campus

Vysiion Crown Campus website

 
 

The brief

Existing client Vysiion had a requirement for a website design and build. This was to be separate from their main, company site, to allow them to communicate and sell their Crown Campus Community offering.

Crown Campus provides an extension of the UK Government’s own sovereign secure hosting facilities, bringing together a community of specialist public sector service providers, who build and operate cloud services on the same campus as Crown Hosting.

The design

The site needed to sit alongside and be of a similar (or better!) quality as Vysiion’s partners in Crown Campus, UK Cloud and Crown Hosting. It was important that the look and feel for the site was very obviously ‘Vysiion’, but it also needed to differ in look from their main company website.

The site had to clearly communicate Vysiion’s key services, as well as the eligible sectors they work with. This had to be done up-front on the home page. If visitors weren’t based within one or more of the eligible sectors, there would be no point in them wasting time navigating any further through the site.

 Vysiion Crown Campus home page design layout

Vysiion Crown Campus home page design layout

A number of infographics were also commissioned by the client to help communicate the Crown Campus structure, as well as the sales and support journey they would take with their clients. This included a journey roadmap and project lifecycle – all designed within the Vysiion brand guidelines so they would easily sit together as a family, as well as with the rest of the site.

 Vysiion Crown Campus journey infographic

Vysiion Crown Campus journey infographic

 Vysiion Crown Campus project lifecycle infographic

Vysiion Crown Campus project lifecycle infographic

 Vysiion Crown Campus structure infographic

Vysiion Crown Campus structure infographic

With a number of sectors being represented, such as, Police, defence, health and Government – photographic imagery also had to be sourced. This was used in page banner designs, as well as on eligible sector links.

 Vysiion Crown Campus page banner designs

Vysiion Crown Campus page banner designs

The result

For the website build, I worked closely with Wordpress developer Andy Webb at Dream Abstract, who constructed the site on a closed staging site platform, before making live to the public. The final 20+ page site was launched at the beginning of July 2018, alongside a digital AdWords campaign, run by Black Type Digital.

To visit the final site, head to crowncampus.uk

You managed to captured my vision and you turned it into a fully functioning website, which i didn’t think was possible with the short time frame we had. You also never complained when I made 101 changes to a simple info-graphics and you didn’t mind the 8 am calls to just touch base.
— Aimee Blyth, Marketing Manager | Vysiion