Creative Cadence
Design for lone marketers
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Silver Bullet

New brand for management consultancy start-up

 
 

The brief

Helen Marsden, management consultant, business strategist, mentor and owner of Silver Bullet needed a simple but memorable logo for her striking business name. The initial requirement was purely for a logo and business card design, to allow her to confidently attend networking meetings to launch the business.

The design

Three different concepts were presented to Helen, some slightly more illustrative, moving through to more professional (this being the more professional route).

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The result

Two versions of the logo were created to work either on a white background or reversed out of a dark blue/grey Pantone 7545.

Business cards were designed and printed for Helen, with rounded corners which sat well with the curved-edged typography and graphic bullet shape. Cards were printed digitally in CMYK on 400gsm silk stock, with a matt laminate applied to the darker side.