I was approached by freelance planning consultancy, Planning Ventures to create the full suite of brand elements including logo identity, website and stationery items as well as icons for social media sites. Planning Ventures covers all aspects of planning consultancy including advice, application and appeal processes, in both private and residential sectors.
The client, Julie Laming, was keen to have something clean and modern, but with more of a slant towards the creative design side, going against the grain of many of the larger corporate planning consultancies, in order to try to strike a niche in the marketplace for her business.
Initial concepts focused on clean, modern typography and strong, arresting colours that had the flexibility to be used both on white and out of a dark grey background colour – a key element that was to be used on the website. Use of the modern sans-serif font Nexa led to a beautifully simple logotype, with the additional quirk of joining the lower-case ‘g’ and ‘s’ at the end of both words. This was then coupled with a simplified ‘P’ and ‘V’ shape, born from experimenting with the spaces these two characters would create, as if looking down on them from above as building or room shapes within a property.
Business cards and letterheads were printed and letterheads were also created in digital format on Google Drive, so that the client could easily use these as a template for letters, reports, invoices and the like. A set of bespoke social media icons were also designed. These gave the client the flexibility to use on different platforms such as Twitter, Pinterest and LinkedIn and occasionally update colour-ways, whilst retaining the overall Planning Ventures brand style.