Creative Cadence
Design for lone marketers

joii Sushi

joii Sushi website design


The brief

An integral part of the joii sushi rebranding project was a complete overhaul of their website, in terms of both design and content. The business didn’t require any e-commerce or huge amounts of information – just a clean, informative brochure site that reflected the new brand.

The design

I worked in conjunction with marketeer Peter Blackman (for content writing) and Joel Hughes of Glass Mountains who was to build the final site.

The page designs took on the recently created rebrand in terms of typography, photography and colour palette. I was keen to make sure that any copy content was short, giving an overview of the business and leaving the product imagery (shot by Jason Ingram) to do most of the talking.

Key pages were wire-framed for sign-off by the client in terms of content and structure, before designing the fully branded layout.

The result

To visit the final site, head to