So … how did we meet?
Believe it or not, a random conversation in a local park. Amy, marketing manager at Desynit, and I had bumped into each other whilst watching over our respective kids in the playground – we already knew each other, as we lived locally.
Amy was discussing her struggles to find a decent designer to look at their rebranding project. Unbeknown to her, I’d literally just handed my notice in at my previous full-time agency job.
The main aim
To help promote and grow the business by helping them stand out in a plethora of boring blue clichéd IT brands.
Getting on with the job
After a more formal discussion about the rebrand, I was invited to submit costs and subsequently commissioned for the job. The rebrand took the route of full logo design, stationery, presentation templates, and the creation of full brand guidelines which would give Desynit the tools to take the new brand forwards themselves. Guidelines included typography rules, colour palette and illustration styles. I also designed and illustrated their brand manifesto.
A continuing relationship
Desynit have remained a client ever since, valuing my continued design input on their marketing materials. These have included website redesign, infographics, exhibition stands, e-books, Christmas campaigns and blog post graphics.