Creative Cadence
Design for lone marketers

Cycle Sunday

Identity for North Bristol community cycling event


The brief

As part of ‘doing some good’, I offered my graphic design services on a voluntary basis for a new community group based in North Bristol. The community group needed help setting up a graphic identity for a traffic free family cycling morning around Bristol Downs. The event would involve closing the road to traffic for four hours, to allow families and children to cycle together in a traffic-free environment.

The design

Initially a logo was designed, that would work across marketing materials such as a poster and flyer. The colours within the Cycle Sunday logo were designed to evoke the feeling the morning would give on the day – including blue skies hopefully! The icon of the bicycle wheel is also used as a subtle metaphor for the sun’s rays rising over the Bristol Downs.

A smaller, more compact logo was also created. This could be used as an avatar icon on Twitter and Facebook, with a view to possible badges or stickers in the future.

The result

The three colours in the icon identity represent the three main areas of Astute Growth’s core business: People Learning and Development, Business Process Improvement and Financial Planning and Analysis.

An A3 poster was then designed to display in shops and schools around the local area. This included extra details of other activities available at the Cycle Sunday event. As well as an A6 flyer, graphic banners were also designed for social media pages on Twitter and Facebook. This would help quickly and simply connect the whole campaign, with Eventbrite being used as the main online portal, rather than going to the expense of a dedicated website.