Creative Cadence
Design for lone marketers
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Views from the studio

Views from the studio

Love Design

I love design … well, it’s what I do and love doing. However, I wanted to help you love design for your business, by showing you some examples of how on-going design can help your business, beyond the obvious branding and website.

Love design for your social media marketing:

Do all your social media profiles hang together coherently? Are you using a consistent colour theme to represent your brand? (Think of Google with its four key primary brand colours). Are you making use of the graphic banner and header areas on your social media profile pages? These are great ways to add consistent branding love to all your profiles, as well as communicating your offers, benefits or product/work examples. You can also experiment with using the same treatment on your product images (or cheat and apply the same filter in social media apps such as Instagram!)

Look at this great example on a Facebook page for business from DC Shoe Co. and think about how you could use the similar space on your Facebook, Twitter, or LinkedIn pages to promote your business offer.

Use Google Analytics to show which of your social media profiles are generating the most traffic to your website. Focus your attention on these profiles – you could even update your banner area regularly with new offers or products.

© DC Shoe Co.

© DC Shoe Co.

Love design for its power to help your business tell a story:

A mixture of icons and infographics can help communicate and bring life to a complicated story (or enhance an already lovely one!) Think how well you communicate your sales process, your different product offerings, pricing options or customer journey. People are also really interested in your business story – why and when did you start up? What’s your journey been like so far? Where do you plan to head in the next five years? All these stories can be more engagingly told by using infographics or illustrations, rather than pages of text content. You could even use an infographic to display the results of a customer survey.

Check out this beautiful example of an infographic by Attitude Design, showing the results of a survey about the benefits of CODA electric vehicles:

© Attitude Design

© Attitude Design

Love design for helping you become an exhibitionist:

Trade shows and exhibitions are still an important part of marketing. There’s the mandatory elements of an exhibition stand or smaller pull-up banner. But once you’ve used these to draw people into your stand, how will they remember you? Think printed giveaways such as brochures or leaflets that need to be designed. Or think beautiful branded items that you can hand out. If you’re a bicycle manufacturer, give away branded puncture kits, funky bike lights or modern versions of trouser clips – what branded items could you give people to help remember you?

Look at this great example of printed give-away from Plaay – cheap to print, but really memorable:

© Plaay

© Plaay

Love design for making interior spaces more engaging:

When we talk of interiors, we normally think of the retail environment. Nowadays, however, many businesses are taking cues from retail and using the ideas in their office interiors. Graphic design for interiors can help communicate your brand values or your company mission statement. Think of brand values or engaging graphics and messages on the wall of your company cafeteria or break-out space. Think of an infographic adorning the wall of a boring old corridor communicating your company journey. Think of a poster for an internal employee reward scheme on the inside of a lift or even behind a toilet door – captive audience!

A great example here of a company timeline infographic applied to the interior wall of a corridor:

Love design for making your new biz or sales presenter work harder:

No-one has any love for ‘death by Powerpoint’, but it’s still a popular tool for businesses to create presentations and sales presenters in – to both present on-screen and print out. Why not add some design love from a professional to create a beautiful, consistent branded template that you can use going forwards? Get your branded fonts right, expand that tired colour palette and add some engagement with inspiring infographics and charts, rather than the stock Microsoft bar chart (sorry Mr Gates!)

Here’s a simple, clean effective presentation template we designed for one of our clients Bluegreen Learning:

bluegreen-powerpoint.jpg

Love design for helping you engage with clients in a new way:

What’s the one thing nowadays that everyone has in their pocket or bag? – a smartphone. Have you thought about bringing your brand and business into an app format? A great way to engage with new customers in real-time and by location. Could you help your customers get in touch with you more easily and offer them tips and advice via an app? If you sell online, you could consider an app for helping your customers shop on the go via their phone.

My accountant, C&M Services, even offers a free app with helpful links to key financial dates, tax tables, calculators and mileage trackers, as well as links to their blog and easy ways to get in touch:

App from C&M Services accountants

App from C&M Services accountants

Love design for bringing life to your company blog:

A company blog is a great way to share company news as well as show you’re an expert in your field. A good blog can help you build an audience with your clients and demonstrate your expertise. A blog can also help your business website rank better with search engines. Google loves sites that have regularly updated content, and sharing your blog articles via social media can also help push traffic to your page. Blog articles can be made more engaging by including video, bespoke designed headers and possibly infographics to help tell that story – working alongside your copy to create engaging content.

Here’s some blog post headers we’ve designed for ourselves over the past few months – why not liven your blog up with some bespoke designs?

Example bespoke blog headers

Example bespoke blog headers

Whichever way design might be the Valentine your business is looking for, it’s important to build a relationship with a trusted designer (I can recommend one that my clients love!)