What has personal fashion got to do with business branding?
In the same way that your favourite outfit makes you feel better, a business should use branding to feel good about itself.
Regardless of a business’ size, age or background, good branding can make a huge difference to how it, and its employees feel. Do you want to be embarrassed at showing your business card at a networking event? I bet you put a lot of thought into your own outfit, so why share a business card that’s still wearing a tired old look?
Here’s four thoughts on updating your look:
1. What your business ‘wears’ should suit its personality and budget
When smaller businesses think of branding or re-branding, they sometimes worry they’ll need the budget of British Airways to pay for a decent look. I’m aware that your business may be working to a more limited budget, but that’s not to say I can’t find you a fashionable outfit to wear. I’ll sit down and run through your branding needs, in person ideally. This way, I can understand your business and, above all, create an identity that suits your personality and fits your budget. We may have to slim things down along the way, but we won’t leave you standing in your underwear. It’s my job to work out whether you’ll look good in spots, stripes, or neither. Patterns didn’t work for British Airways either (remember those tail-fins from 1997?)
2. Take advice from an expert regarding colour and style
Colour can be a very personal thing. Some clients have an aversion to certain colours, but simply can’t explain why. “I just don’t like purple,” is something I’ve heard before. However, like any decent stylist, I’ll explore colour and try to push you out of your comfort zone. It often helps to look at colour use within your industry sector. You’ll never stand out from the crowd if you’re just another blue, in a sea of blue competition. If you get scared and want to move back to your favourite blue, then so be it, but at least I’ll have shown you the possibilities. (I’ll try to twist your arm on that chartreuse green ensemble though!)
3. Make sure you can effortlessly maintain your look
Once your logo is designed, I won’t just leave you with a couple of outfits in an empty wardrobe. You need the tools to put beautiful looks together yourself – which we’ll discuss when we meet and quote accordingly. Stationery designs and presentation templates will give you the flexibility to make your own look, in an environment you’re comfortable with. For example, Word, Google Docs, Powerpoint, Keynote or Google Slides. Now you can experiment with your look, in your own time. I’m always on hand if you have any questions. (“Does my bum look big in this?” not being one of them!)
4. Maybe you need a complete image update?
If you have more budget and decide that you’d like a full makeover, rather than a couple of outfits, then I’d love to help you. It might be the case that your business is so successful, that the identity you started with five years ago no longer reflects the business you are. It may be helpful to design brand guidelines, so that your employees know how to use the new identity once it’s been rolled out. I have also been involved in naming projects in the past – should you want to rename the business, along with the look.
If your brand gets up in the morning and struggles to know what to wear for that big presentation, let’s meet up. I don’t know much about shoes,
but I do know about branding – I’m sure I’ll be able to help.
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