Creative Cadence
Design for lone marketers
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Views from the studio

Views from the studio

On being BRAVE this year

Bold Retrospective Action-orientated Versatile Escapist

 

Bold

My take:
Some things last year didn't necessarily pan out the way I wanted and some things did. Being bold is having the tenacity to pick yourself up and carry on. There were times in 2015 I could've quite honestly thrown the towel in, but no one sets up their own business to do that, right? People set up their own business to be a success, so I'm going to boldly carry on.

What you can take away:
Stick at it - even in the face of adversity. Talking things through helps a lot. When things seem overwhelming, chat to someone - a friend, partner, official mentor, whoever.
 

Retrospective

My take:
This is obviously a great time of year for looking back. We're not talking rose tinted spectacles here though. I've been using some time over Christmas to look back and assess achievements from the past year. I've thought about things that worked and things that didn't work. This has helped make decisions about how to move forward, start some new strategies and ditch those that simply weren't working or were using too much time, compared with the benefits or results.

What you can take away:
Learn from your mistakes and your successes. Put some plans in place based on what's working.
 

Action-orientated

My take:
Attendance at some business courses and seminars last year, as well as reading some business books has helped inform some actions for the year ahead, extra to actual client creative work. Some I may action straight away and some I will action later in the year. A decent list makes sure that they're never forgotten though. Ask me again in December if I've managed to cross them all off!

What you can take away:
Actions can be as simple as a to-do list. They can be for the short, medium and long term. Think about tomorrow, next week and the coming months. Also think about a ‘not-to-do-list’ – don't try to do everything, especially if you run a business by yourself. Focus rather than spreading too thin. (Read this great post by Henneke Duistermaat from Enchanted Marketing)
 

Versatile

My take:
I've realised that staying safely within my own comfort zone isn’t necessarily best for the business or myself, although it often feels that way at the time. Last year saw me doing more networking events - not my natural habitat, but something I needed to try. Being more versatile in terms of the types of services I can offer is something I'll be looking at this year - being careful to make sure I'm not selling services I'm no good at. I’ll also be making it clearer to prospects what those services are.

What you can take away:
It's good to concentrate on a niche and also what you're good at. However, don't let this stop you from experimenting with new things - you might discover a talent you never knew you had, that you enjoy and your clients can benefit from.
 

Escapist

My take:
In the odd times when the going got tough in 2015, it was very easy to feel low and lose my drive. It actually helped to stop for a while, be it 30 minutes or until the next day. Ideas and solutions often come to us in the most unlikely of places - on a walk, the commute home, or queueing for a coffee.

What you can take away:
I'm guilty of thinking I should be working all the time - and worry when I'm not. Take time out, walk, go for a bike ride, join a choir (I do!) Your mind and body will thank you for it. Then you can carry on - probably in a more productive manner than when you stopped.