B2B Compliance works with producers of electrical and electronic equipment (EEE) to help them comply with the UK Waste Electrical and Electrical Equipment (WEEE) regulations. This process can be difficult to understand for businesses, so B2B Compliance help bring clarity to the regulations and obligations companies need to follow.
A major part of this is having a website that clearly communicates EEE and WEEE regulations and helps businesses understand where they need to be compliant and how B2B Compliance can help them. Their existing website was well out of date and needed to be refreshed in terms of both look and content to sit with the new branding of the business.
With recent completion of the new brand identity, decisions had already been made in terms of colour palette and typography. The strong, flat colour style of the brand was brought through to the website design, with a flexible, bold ‘metro style’ layout of panels.
Colours were introduced from the secondary colour palette, as well as tints of colours to subtly guide information on some of the inner pages. Cost-effective stock photography was used to highlight different business sectors that B2B Compliance work with, as well as highlighting different types of products that needed to comply – such as batteries, packaging and electronic equipment.
For the website build, I worked with Wordpress developer Andy Webb at Dream Abstract, who constructed the site on a closed staging site platform, before making live. Andy and his team also worked closely with B2B Compliance on keywords and copy for SEO, as well as optimising the site to run at its quickest.