Creative Cadence
Design for lone marketers

Life Cycle UK Annual Impact Report

Life Cycle UK Annual Impact Report


The brief

The team at Bristol-based cycling charity, Life Cycle UK commissioned me to design their annual Impact Report. This is a small four-page document, essentially a stripped down annual report detailing essential figures, milestones and the impact the company has made over the last financial year.

The design

With an established colour palette and flexible brand guidelines already in place, the idea was to create a journey from the front cover, through the inner spread, to the back cover. Statistics and figures for public demand, key services and financial spend would be detailed along the way, including quotes from some of those people benefitting from the work of Life Cycle UK.

Fun elements such as the bicycle wheel pie charts also helped to add a friendly feel to the piece, in-keeping with the Life Cycle UK brand.

Life Cycle Impact Report 2015 spread

The result

The final document was digitally printed onto quality recycled paper stock, as well as a pdf being supplied for use on the website and for email marketing communications.

Life Cycle Impact Report 2015 outer cover