E-Book for Cansford Laboratories
Cansford Laboratories is a state-of-the-art Hair and Oral Fluid Drug and Alcohol Testing Lab based in the UK. Their team pioneered hair testing 25 years ago and today offer a modern, fast and class-leading service, which is admissible as evidence in a court of law.
The e-book brief
Creative Cadence was contacted by Bristol content marketing agency Future Content. Their copywriters were working with Cansford Laboratories on content for the e-book, but Future Content didn’t have any in-house design capability. I’d met Stuart Roberts from Future Content at a couple of networking events in the past, so luckily for me, I was on his radar!
Cansford Laboratories had an old e-book that no longer conveyed the information they needed it to. The other issue they had, was that it wasn’t conveying the Cansford brand strongly enough, or in a consistent manner. By collaborating on this project, we hoped to design an e-book which would talk to Cansford’s target audience in exactly the right way, whilst also being bang on-brand.
Bespoke infographic illustrations
To demonstrate how hair testing works, as well as the sampling and testing process, we created bespoke infographic illustrations. This was a far more interesting and engaging way of demonstrating the process, than a page of pure copy alone.
Whilst the subject matter of the e-book was quite niche, we managed to find accompanying photographic imagery on royalty free stock image libraries. This worked well both creatively and in terms of the client’s budget.
We designed the e-book as an A4 20 page brochure, with the thought in mind that Cansford could also get hard copies printed, if required, in the future, without having to commission a separate design. The digital version will soon be available to download as a pdf from the website. An A5 version of the e-book has already been printed and received well at an event attended by Cansford Laboratories.